Ada Lau is a Product Designer living and working in New York City
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Best Buy Project Previous

Best Buy Canada

Best Buy Canada

Let see how this shows up.

  CHALLENGES   Cyber Monday and Black Friday are the two biggest online-sales of the year after Boxing Day (the day after Christmas for the Americans). In the past three years, we were unable to reach our revenue target due to number of factors:  customers had difficulty purchasing an item without being distracted by other promotions  there was no easy way to navigate between categories  status of the check-out process was unclear which caused a high drop-out rate.

CHALLENGES

Cyber Monday and Black Friday are the two biggest online-sales of the year after Boxing Day (the day after Christmas for the Americans). In the past three years, we were unable to reach our revenue target due to number of factors:

customers had difficulty purchasing an item without being distracted by other promotions

there was no easy way to navigate between categories

status of the check-out process was unclear which caused a high drop-out rate.

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